Privacy Policy

1 Information We Collect

When you play our games, we may collect the following categories of information:

Information Collected Automatically:

• Device identifiers (Advertising ID / IDFA / GAID)
• Device model, operating system version, and language
• IP address (used to determine approximate region)
• Gameplay data (session length, level progress, in-game events)
• App version and crash/diagnostic logs

Information You Provide:

• Username or display name (if you create an in-game profile)
• Email address (if you contact us for support)

We do not collect sensitive personal data such as your full name, address, payment card details, or social security number through our games.

2 How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our games
• To personalize your gaming experience
• To serve relevant in-app advertisements (IAA model)
• To analyze gameplay trends and fix bugs
• To prevent fraud and ensure fair play
• To comply with legal obligations
• To respond to your support inquiries

Our primary revenue model is In-App Advertising (IAA). This means ads are shown within our games, and ad-related data (such as ad impressions and clicks) is processed to fund free gameplay.

3 Advertising & Third-Party Networks

Our games integrate with third-party advertising networks to display ads. These partners may collect and use data about your device and behavior to serve targeted or contextual ads. Our advertising partners include but are not limited to:

• Google AdMob
• Unity Ads
• IronSource (Digital Turbine)
• AppLovin MAX
• Mintegral
• Vungle (Liftoff)
• Pangle (TikTok for Business)

Each advertising partner operates under their own privacy policy. We encourage you to review those policies. You can opt out of personalized advertising at any time through your device settings:

• iOS: Settings → Privacy → Apple Advertising → Limit Ad Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization

If you opt out, you will still see ads, but they will be non-personalized (contextual only).

4 Data Sharing and Disclosure

We do not sell your personal data. We may share data in the following circumstances:

• Ad Networks: As described in Section 3, for the purpose of delivering ads.
• Analytics Providers: To analyze game performance and user behavior (e.g., Firebase, Adjust).
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality agreements.

5 Data Retention

We retain your data for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Typical retention periods are:

• Gameplay analytics data: up to 24 months
• Support communications: up to 12 months after resolution
• Advertising event data: as required by ad network agreements (typically 13 months)

You may request deletion of your data at any time by contacting us.

6 Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Opt-out of Sale: We do not sell data, but you may limit ad tracking via device settings.
• Data Portability: Request your data in a portable format (GDPR users).
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at contact@luckygames.dev.

7 Children's Privacy (COPPA)

Our games are not directed at children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information without parental consent, please contact us immediately and we will take prompt action to delete such data.

For games on stores with "Everyone" or "Everyone 10+" ratings, we follow the platform's Family Policy and limit data collection accordingly.

8 International Data Transfers

Lucky Games operates globally. Your data may be transferred to and processed in countries other than your own. When we transfer data from the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

9 Security

We implement industry-standard technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page or by providing in-game notification.

We encourage you to review this policy periodically.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: